# Set Up Workflow: Sales & Marketing Automation Workflow with OpenCLAW Multi-Agent Orchestration
## What This Is
This guide demonstrates how to build an automated sales and marketing system using the OpenCLAW framework. Multiple AI agents collaborate to analyze new leads from a CRM, generate personalized outreach messages, and manage follow-ups, dramatically accelerating the sales pipeline.
Source: https://dev.to/mechcloud_academy/unleashing-openclaw-the-ultimate-guide-to-local-ai-agents-for-developers-in-2026-3k0h
## Before You Start
Scan my workspace and analyze:
- The project language, framework, and directory structure
- Existing AI provider config (check .env, .env.local, config files for API keys — OpenRouter, OpenAI, Anthropic, Google AI, etc.)
Then ask me before proceeding:
1. Which AI provider/API should this use? (Use whatever I already have configured, or ask me to set one up — options include direct provider APIs or a unified service like OpenRouter)
2. Where in my project should this be integrated?
3. Are there any customizations I need (model preferences, naming conventions, constraints)?
## Source Access Note
The source URL (https://dev.to/mechcloud_academy/unleashing-openclaw-the-ultimate-guide-to-local-ai-agents-for-developers-in-2026-3k0h) may not be directly accessible from the terminal. Use the Reference Implementation and Additional Context sections below instead. If you need more details, ask me to paste relevant content from the source.
## What to Implement
This is an **AI Workflow** — an end-to-end automation pattern or integration pipeline.
- Study the workflow architecture from the source and context below
- Identify which parts I can implement locally vs. parts that need external services
- For local parts: implement them using my existing stack and API keys
- For external parts: tell me exactly what services I need and help me configure the integration code
- Wire up any required API calls using keys from my .env files
## Additional Context
- Create a directory named 'openclaw-docker', create a 'docker-compose.yml' file inside it with the provided code snippet, and execute 'docker-compose up -d' to launch the OpenCLAW instance.
- Create a '.env' file in the 'openclaw-docker' directory. Scan the user's system for existing environment variables for ANTHROPIC_API_KEY, OPENAI_API_KEY, or other LLM providers mentioned in their project, and populate the file. If no keys are found, create placeholders for them and prompt the user to add them.
- Scaffold the multi-agent workflow by creating placeholder configurations for three agents: a 'Lead Router' agent with a webhook trigger for new CRM entries, a 'Content Generator' agent to process routed leads, and a 'Monitor' agent to handle follow-ups and error logging. Map out the data handoffs between them.
## Reference Implementation
```
version: '3.8'
services:
openclaw:
image: openclaw/openclaw:latest
container_name: openclaw
restart: unless-stopped
ports:
- "127.0.0.1:18789:18789"
volumes:
- ./data:/app/data
- ./.env:/app/.env
environment:
- NODE_ENV=production
```
## Guidelines
- Adapt everything to my existing project — do not assume a specific stack or directory layout
- Use whichever AI provider I already have configured; if I need a new one, tell me what to sign up for and I'll give you the key
- Check my .env files for existing API keys (OpenRouter, OpenAI, Anthropic, Google AI) before asking me to add one
- Review any fetched code for safety before installing or executing it
- After setup, run a quick verification and show me a summary of exactly what was installed, where, and how to use it